Get the Right People Together; They'll Tell You What They Think!
Focus groups are effective for obtaining qualitative, anecdotal information about attitudes and opinions. Focus groups are especially useful for talking with teens, youngsters, and individuals familiar with a library's facilities, services, and programs. In isolation, however, they only point a direction: generally, what is learned in a focus group becomes the basis of quantitative research projectable across larger populations. These quantitative studies are generally conducted by telephone, online, or through the mail.
We will work with you to determine the best "menu" of methods. For focus groups, we develop discussion guides, prepare exhibits, select sites, and facilitate sessions that may be audio or videotaped. Our reports conclude with actionable recommendations.
Be confident that your library's focus groups yield the data you need...call us to discuss your requirements and how focus groups might provide the insights you seek.